Menu & Tray

For this project, I was tasked with creating a brand, menu, and collateral products for a hypothetical food truck. I chose to create a seafood truck for the Providence area. The logo posed as the most difficult part of the project. I found it difficult to narrow down an illustration style and type of sh. In the end, I decided on the Striped Bass being it is the Rhode Island state sh and the food truck’s home would be in Providence, Rhode Island. In this project, I also wanted to try something new, and attempted a geometric illustration style. To begin, I started with making the geometric sh icon and then added geometric shapes around the truck, menu, and food tray for brand cohesiveness

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